Billboard is happy to have launched a great new career building service tool for developing artists, called “Billboard Pro.” This is subscription-based service and is designed for independent and developing artist. This service is also offered to promoters, managers, independent and major labels and as well as other business entrepreneurs.
The launch of Pro came after January debut Billboard Uncharted. Billboard Uncharted is a weekly ranking of independent artists who haven’t had any presence on a major Billboard chart. Basically, Uncharted ranks artists by a formula called Heat Score. A Heat Score formula includes page views and fans, as well as streaming plays according to MySpace Music and other sources tracked by aggregators Next Big Sound, including among those sources, such as Last.fm, Twitter.com, Facebook.com, YouTube.com and etc.
“Billboard Pro (http://pro.billboard.com), offers personalized analytics that track online and social network activity, airplay, sales and other audience metrics that indicate success in today's music industry. Billboard Pro provides access to partnerships with industry leaders such as managers, attorneys, promoters, festivals, marketers and labels who can help artists achieve their music career goals.”
Subscription is only $99.00 a year for full access of Billboard Pro. Not sure if Billboard Pro is the right tool for your career? However, there is a four-week trial period for new members before their credit card is charged and they can cancel subscription without a charge at anytime doing their Free Trial period. Members will be charged at the end of their Free Trial period and auto renewed every year after, unless they have cancelled their subscription. All members must have a MySpace Music page in order for Billboard Pro to start generating metrics on an artist’s personal dashboard.
In conclusion, I’m very excited to know if other social networking sites, such as (MySpace, YouTube, Twitter, Facebook, Linkedin and among others) will start charging an annual subscription fee for using their sites, since Billboard.com is doing so. What will be the outcome? Nevertheless, I believed that all other companies will provide the same kind of resources and services to their members in the future that Billboard Pro provides. Although, each company’s market audiences differ, these company will provide the same functions and resources as technology continue to make a difference in today’s era. These marketing companies focus on connecting people together and networking. Therefore, their intentions are similar, but may target different audiences depending on the company’s mission statement.
Billboard Pro Product Tour:
References:
No comments:
Post a Comment