Managers And The Roles They Play

           One who has career interest in the entertainment industry as a business manager or self managed artist, can and often research the different types of music managers in the entertainment and the role they play in the careers of recording artists and record producers. Managers also play a big role and invest lots of time sin the life and careers of songwriters and musicians. However, there are basically six types of music managers in the music entertainment industry. Those six different types of managers are business managers, music managers, road managers, tour managers, production manager and technical manager.

            The music managers are also known or referred to as personal managers, artist managers, band managers or talent managers. Nevertheless, the music managers or artist managers have the most interaction with the artist and are always the most important people in the artist’s personal life and musical career. They are involved in organizing the career of the artist, coordinating for the artist and as well as planning for the artist.

            According to Ogden (2002), "In my opinion, the greatest challenge facing artist managers in the current business climate is to develop long-term careers for their artists in an industry that is looking for a quick fix to its problems, such as piracy and other forms of entertainment. Consolidation has killed off artist development and left the industry completely reliant on radio and television, rather than creating a relationship between artist and audience” (¶ 38).

It is important to understand the methods and roles of successful music managers when planning is being proposed. The planning must be clear and precise. The audience must be well defined and the purpose should not be vague or complex. These elements are also effective in the entertainment and music industry, as efficiency and easily understood communication makes everything smoother for all involved.

References

Managers Worldwide Confront Common Concerns. (2002). Billboard, 114(38), 44.

Tolkoff, E. (2003). Personal Managers: TO SIGN OR NOT TO SIGN. Back Stage, 44(11), 28.

Taylor, C. (2003). Artist Management: When?. Canadian Musician, 25(5), 62.

http://www.artistmanagementresource.com/music-manager-roles.html