The Art of Storytelling

"Business storytelling is the exchange of events in images, sounds and words, most of the time by an embellishment or improvisation. Narratives or stories have been shared in every race and culture as a means of education, entertainment, and cultural preservation; in other to instill moral values. Crucial elements of stories and storytelling include narrative point of view, characters and plot.

The earliest forms of storytelling were said to have been primarily oral combined with expressions and gestures. Traditionally, oral stories were committed to ones memory and then passed from one generation to another. It has been said that oral storytelling remains the dominant medium of learning with low literacy rates."

“Storytelling has been around for thousands of years, and it's arguably your most powerful (and least used) tool for sharing information, building community, capturing the imagination, and exerting influence. By telling the right kinds of stories, we can bring about profound change, says Annette Simmons, author of The Story Factor: Secrets of Influence from the Art of Storytelling”.

The significant event discussed is the use of web video as a tool for sharing innovation and ideas. The speaker built trust and rapport by using relevant examples of web video innovations that include dance and other business that included entertainment, such as dances and   shared knowledge through his speech. Ted discusses web video use as the proverbial “light show your stuff to the world” to reach the masses.

Furthermore, Ted references web video phenomenon as means of accelerating innovation in order to reach a broad audience because it can be easily shared. It is as simple as a point and click. It is because web video is applicable to all industries. This advanced technology allows the rest of the world to see innovation(s). 

 This speech discussed has helped me develop a deeper understanding of the topic presented that TED ideas are worth spreading. Moreover, technology evolution has advanced in the way that businesses exchange information and has gone from traditional medium to something more advanced to reach a global audience. 

References

Sweeney, T., & Hochgraf, L. (2000). GETTING IT DONE. Credit Union Management, 23(5), 6.

Terez, T. (2002). The Business of Storytelling. Workforce, 81(5), 22.